Beta access to Content² for small business owners
Content² handles the captions. You get your evenings back.
Finally, an app that helps you show up online as well as you show up in real life.
- Generate structured captions in minutes
- Stay consistent without overthinking
- Show up clearly, without the burnout
Built from 10+ years of real client work with small service businesses, through Very Social.
That is why I built Content². An editorial caption-writing app built around a proven content rhythm. It helps you maintain a consistent, professional online presence with minimal stress.
No staring at the screen wondering what to say.
No rewriting the same sentence five times.
Just relevant, intuitive content at the tap of your fingertips.
You post. You close your laptop.
You get on with your evening.
Content² will not change your life.
But it will change your evenings.
Find content. Feel content.
We're inviting a small group of iPhone business owners to test the beta first. Early access is being rolled out gradually.
iPhone required (TestFlight only, for now).
No spam. Unsubscribe anytime.
Not on iPhone? Join the waitlist.
Hi, I’m Abi, the person behind Content² and Very Social.
For the last few years, I’ve been running my business on a smaller scale while solo parenting. I know firsthand what it means to be time-poor, to let things slide that you know matter, and to keep going anyway.
That experience, alongside 10+ years of working with small service businesses, is exactly what shaped this app. Content² isn’t built on theory. It’s built on understanding what it actually takes to show up consistently when life is already full.
I’m looking for 100 business owners to test it with me. I’d love for you to be one of them.
If showing up online has ever felt harder than it should, this is why it feels that way.
See the difference
It’s not effort. It’s structure.
Without Content²
Before
You open Instagram to post…
and suddenly you’re overthinking everything.
Rewriting the same sentence again.
Still not sure what to say.
With Content²
After
A clear, thoughtful caption that sounds like you.
Written and ready in minutes.
You post, close your laptop, and get on with your evening.
Content² is designed for established small business owners who are exceptional at what they do, but whose online presence does not always reflect that.
After a full day of clients, decisions and deadlines, the last thing you want is to open your laptop again and start writing social posts.
What you get (without the burnout)
- Guides what to say so you're never staring at a blank screen
- Generate structured, relevant captions in minutes when you're short on time
- Reduces decision fatigue with built-in prompts
- Post with clarity and confidence instead of guesswork
How the beta works
-
1
Join the list
Enter your email below to request access.
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2
Confirm your email
Check your inbox and confirm via double opt-in.
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3
Receive your TestFlight invite
Download the app and start testing.
Proof this works in the real world
- Built from years of real client work at VerySocial.digital
- Designed for established businesses whose real-world reputation is stronger than their online presence
- 10+ years helping business owners show up consistently without burnout
- Trusted by service businesses across Surrey and South West London, from salons and studios to trades, coaches and consultants
Frequently asked questions
What is Content²?
Content² is a caption-writing app designed for small service-based businesses. It helps you generate structured, thoughtful social media captions in minutes without overthinking what to post.
Unlike generic AI tools, Content² is built around real-world marketing frameworks used with paying clients at VerySocial.digital. It's currently available as an iOS beta via TestFlight.
How is this different from using ChatGPT or other AI tools?
Most AI tools give you a blank canvas. You still have to decide what to ask, shape the prompt carefully and refine it when the output isn't quite right.
That takes time.
Content² removes that complexity.
It's pre-built specifically for small service-based businesses, with the strategy already built in. Instead of crafting detailed prompts, you're guided through structured content categories designed to build visibility, trust and consistency.
If you want it to sound more like you, you can use Your Voice to add a short business description and a few writing samples. Content² uses that information to better match your tone and context.
It's not just generating words. It's built around real client frameworks used at VerySocial.digital.
How much time will I need to test it?
Around 5 to 15 minutes per session is enough.
This isn't a heavy commitment. You can generate a caption in minutes and get a feel for how it works straight away.
Most testers dip in once or twice a week, and even short sessions are helpful.
There's no long onboarding or complicated setup. Just download via TestFlight and start generating.
Will the captions sound like me?
Yes. You're always in control.
Content² generates structured drafts that you can edit and personalise before posting. It's designed to remove overthinking, not replace your voice.
Most business owners don't lack creativity. They simply need structure. Content² provides that structure while allowing your natural voice to come through.
What happens after the beta phase?
The beta phase helps shape what Content² becomes.
Your feedback will directly influence improvements and refinements before a wider release.
As the app evolves, there may be options for early access pricing or continued access for beta testers.
The aim is simple: to make sure Content² genuinely supports small business owners in a way that feels clear, useful and sustainable.
Do I need to be good at social media to use Content²?
Not at all.
Content² is designed for busy business owners who want help deciding what to say online.
The app guides you through simple content types so you can generate captions quickly, even if social media isn't your area of expertise.
You don't need marketing experience or complicated prompts. The structure is already built in to help you create thoughtful posts without overthinking the process.
Request beta access
Join the early testers helping shape Content².
Find content. Feel content.
You'll be asked to confirm your email. No spam. Unsubscribe anytime.
Ready to feel done with your content?
Join the beta and get your TestFlight invite by email.